Bobbi Althoff recently shared how she’s been making impressive money through TikTok and brand deals.
In an interview with Wired, the 27-year-old influencer opened up about her earnings. She first gained attention on TikTok by posting motherhood-related content, which caught the eye of several brands. Althoff revealed that last year alone, she earned between $250,000 and $300,000 from a mix of brand partnerships and TikTok’s Creator Fund. Around the 3-minute mark in the interview below, she talks about her six-figure income.
“Last July I was making around $250,000 to $300,000 a year…from brand deals on TikTok and from the Creator Fund. I was doing pretty well for myself. I thought I had really made it. I didn’t know there was a level above that. I was like, “I did this, guys.”
Althoff also explained that after signing with a management company, she was earning between $5,000 and $10,000 per branded video.
During the interview, she also shared how she started her podcast by paying $300 to bring guests on the show. Although she was earning money from TikTok, she found it difficult to consistently produce content, posting daily videos that were hit-or-miss why is why she pivoted to focus more on her podcast “The Really Good Podcast” which was originally called “So You’re Rich.”
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