In a shocking and daring publicity stunt, designer Warren Lotas lit himself on fire to promote his latest in-store collection.
The incident, was filmed inside his flagship store, went viral on social media earning over 210,000 views at the time of writing. Lotas, known for his edgy and rebellious designs, took his creativity to new heights with this fiery (get it?) move.
Dressed in fire-resistant clothing and surrounded by a team of professionals, Lotas ignited the flames as a symbol of his fiery passion for fashion and the boldness of his new collection.
The new collection features Lotas’ signature blend of streetwear and high fashion, with intricate designs and unique prints that reflect his fearless approach to style.
Check out Warren Lotas getting lit on fire below and shop his new collection at 8481 Melrose Place, West Hollywood.
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