Luxury fashion brand MCM Worldwide has enlisted the help of world renown model and actress Cara Delevigne to star in their latest spring/summer 2024 campaign.
The campaign is called “Style Mavericks” and is an ode to all the fashion mavericks all over the world.
President and brand & commercial officer at MCM, Sabine Brunner, said of the new campaign:
“The campaign is indelibly tied to our purpose, which is to inspire and equip 21st century mavericks to live a life of their own design and aspiration, inspiring a global movement of sophisticated rebellion…MCM is made for individuals who share our rebellious spirit and desire to be different yet go their own way in the world while making the world their own. It’s about discovering what’s new and creating what’s next.”
South Korean model Xu Meen joins Cara as they both front the campaign sporting the brand’s latest collection.
The MCM spring/summer 2024 collection is now available at mcmworldwide.com and select retail stores.