Kim Kardashian’s shapewear and clothing brand SKIMS will soon be releasing the Ultimate Bra. What exactly is different about the ‘Ultimate Bra’ than other bras? Well, it is supposed to be better than all the other push-up bras that came before it.
Kim said of the push-up bra experience:
“I think women stopped wearing push-up bras because they were made without considering comfort and were designed to only do one thing: push your boobs up…Traditional push-up bras would give me a lift, but didn’t create a natural shape, and gave me a shelflike look from the side, distorting the curves of my bust.”
The Ultimate Bra will be available August 17, 2023 at 9:00 a.m. PT in a range of sizes from 32A to 44D and will be offered in 10 core colorways. Watch Kim explain the design process of the Ultimate Bra below and head over to skims.com to purchase.
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