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The newly crowned billionaire, Robyn Rihanna Fenty, has plans to expand her Savage X Fenty empire. In an interview with Bloomberg, Christiane Pendarvis who is the brand’s chief marketing and design officer revealed the singer’s plans to expand the brand to physical retail stores.
Christiane stated that fans can expect to “absolutely see some stores in 2022” in the United States. Rihanna also has plans to open stores in Europe as well. The plan to open physical retail stores is to appeal to “customers who don’t feel comfortable purchasing online.”
While Christiane did reveal Rihanna’s plans, they are still only plans at this point. No actual retail location openings have been announced but if the plan does come to fruition, expect to see stores open up in major markets such as New York and Los Angeles in 2022.
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