Ashley Nicolette Frangipane better known to most as Halsey will be launching her very own makeup brand. The “Without Me” singer will follow in the footsteps of Rihanna and take a chance at the beauty industry with her new makeup line called ‘about-face’.
The new brand will first launch with eyeshadows, highlighters, and lipsticks. Halsey said in regards to launching her own makeup line:
“Makeup is an art and art is about happy accidents, not any one ideal of perfection…I always feel the most free when I am creating looks without following any rules. The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun.”
The new line will be available January 25, 2020 on aboutface.com. Prices range from $17 to $32 dollars. Take a look at the first photos from about-face below.
about-face
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