Under Armour
Similar to what Nike did with Jordan Brand, Stephen Curry and Under Armour will look to recreate that type of success with the launch of the Curry Brand.
Stephen Curry and Under Armour have just announced Steph Curry’s own Curry Brand as part of the Under Armour umbrella. The Curry Brand merchandise will no longer carry Under Armour’s logo but have its own Curry Brand logo throughout its products.
Stephen Curry said the following in regards to the launch of his own line:
“Curry Brand is all about doing good in everything that we do…I’ve tried to embody that in my own actions, and I think it’s also something that other people can really get behind no matter where they are in life or what their goals are, sports or otherwise. We all have the ability to impact the next person and to give back in some way, and that’s more important now than ever before.”
The new Curry Brand will launch tomorrow December 1, 2020 and its first sneaker release will be the Curry 8 which will be available December 11, 2020.
Congratulations to Stephen Curry and Under Armour.
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