Rarely do you see icons close to the age of 60 model for new youthful brands such as YEEZY or something you’d find at Zumiez. The age and cultural gaps are just too much to make it a win-win situation for both parties.
Unless you are two Canadian legends then it might work. That is exactly what Drake and Wayne Gretzky decided to do. Drake’s OVO imprint decided to recruit none other than Canadian hockey legend Wayne Gretzky to model their latest fall/winter 2020 collection.
Wayne Gretzky is often called the greatest hockey player to ever live. He played a total of 20 seasons in the National Hockey League.
See him model some OVO in the photo below.
@welcomeovo
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