100 Thieves has expanded from a top gaming brand to a lifestyle brand, thanks to collaborations with Gucci, Jujutsu Kaisen, and Pokémon. Recently, they partnered with adidas to create the 2024 Primary Jersey for their League of Legends and Valorant teams.
Now, 100 Thieves and adidas Originals are teaming up to launch their first collection, featuring apparel, accessories, and a co-designed sneaker. Highlights include a co-branded half-zip track top with matching terry cotton pants, men’s and women’s jerseys without sponsor logos, an off-white tee with an embroidered 100 Thieves logo, socks, and a towel.
The collection also debuts a Nadeshot-themed adidas Rivalry Low sneaker, with a taupe upper, black accents, and special callouts for 100 Thieves founder Matthew “Nadeshot” Haag.
The 100 Thieves x adidas Originals collection will be available May 31, 2024 via adidas, 100 Thieves, and select retailers.