Palace Skateboards is a clothing brand with a great reputation. If you are into fashion, you most likely have heard of the brand or least seen it on someone. Everything about them screams style, attitude, and passion. Founded in 2009 by Lev Tanju, Palace Skateboards has a rich history that is intimately tied to the underground of UK culture. Whether you are crazy about skating or just into looking good, Palace is a brand worth knowing. Throughout the years, Palace has reached the mountain top of streetwear fashion. Here are 10 Palace Skateboard facts that you probably did not know:
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1. The Affiliation with Slam City Skates
For those familiar with the London skate scene Slam City Skates should ring a bell. Slam City Skates has been around London for over 25 years, and they are heralded as an integral landmark of the local—and national—skate scene. The connection with Palace Skateboards could not be a more natural fit. Co-owner Gareth Skewis also helps run Palace.
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2. Origin of the Brand Name
The word ‘palace’ evokes images of grandeur, lavish living, and royalty. However, Palace Skateboards gets its name from the title of the flat in Waterloo that founder Lev Tanju and friends stayed in during the time before the clothing company was conceived. The title is even more fitting now that Palace is considered a top skateboarding brand name.
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3. Story of Lev Tanju
Another essential Palace fact is that it was founded by a skater and not a designer. Lev Tanju, who started the company after years of skating and living in London, has always been passionate about the skate lifestyle. His commitment to staying honest is apparent. The designs are always tied in some way to skate culture or related sub-cultures like UK rave or sports.
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4. Affiliation with Electronic Music Culture
Electronic music is a massive part of the UK underground, as well as the mainstream, but it is the early acid rave sounds of 90s London, Chicago house music, and the contemporary icons that seem to inspire Palace the most. Plenty of Palace clothes conjure feelings of nostalgia and late nights in warehouses, and the colors, cuts, and fabrics are rich in stylish substance.
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5. Not Only Clothing
Another Palace clothing fact is that it is not just a clothing brand. Palace also has their own line of skateboard decks, which feature art in relation to the rider it represents. They also have plenty of accessories such as wallets, hats, scarves, and more. This separates them from many clothing companies and gives them a unique standing in the scene.
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6. Interesting Collaborations
Palace partners itself with some interesting brands. A few of the best-known pairings are Umbro, Adidas, and most recently Ralph Lauren. The Ralph Lauren items in particular put Palace’s name towards the top of high fashion brands, especially for streetwear and skate inspired garb.
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7. Music
The Trilogy Tapes, a London record label, is another friend of Palace Skateboards. Palace occasionally will put out a limited press vinyl release through TTT. The dance music releases reflect the originality and personality of the brand. Artists they have released include Omar Souleyman, Mix Mup + Kassem Mosse, and Theo Parrish. Bet you didn’t know Palace Skateboards released original music huh?
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8. Palace Skate Team
Another Palace fact is that the brand has a skate team that signs anyone from top UK skate pros to the close friends of the company owners. In this regard Palace sits as a support system based on passion rather than money. Their name is cool, too: Palace Wayward Boys Choir
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9. Down to Earth Owners
Something that sets Palace apart from its competitors in the field of fashion is that Lev Tanju and his company are not snobbish when it comes to their work or their image. They have maintained a cool, collected, and down-to-earth image that underlies all that they do and put out. To those that have followed the brand for many years and seen some of their ads, this fact is well-known.
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10. Palace Retail Locations
The final Palace Skateboards fact worth mentioning is that they are not only physically based in London. Besides an awesome online presence, Palace has locations in Tokyo and New York City. Each shop is unique to the location and offers a great selection of their gear.
And that’s it! That is our 10 interesting facts about the Palace Skateboards clothing brand list. Do you know a Palace Skateboards fact we did not mention?
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