The University of California, Los Angeles (UCLA) just signed the biggest sponsorship/endorsement deal in collegiate sports history with Under Armour. The UCLA/Under Armour 15 year deal is worth an estimated $280 million USD topping Nike’s deal with Ohio State. The Bruins are currently sponsored by Adidas, but will begin the Under Armour partnership July 2017. Under Armour CEO Kevin Plank said of the deal, “This deal was about geography……it was important for us to plant our flag in L.A.” An official announcement and press release is due by week’s end. LA all day!
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