Last year The Weeknd was unveiled as the newest member of the PUMA team. At the start of this year…it seems The Weeknd’s first line of order from PUMA will be modeling the newest PUMA sneakers. The Weeknd has just modeled the new IGNITE Limitless Hi Tech and Extreme Hi Tech PUMA sneakers. The new shoes feature 3M reflective material throughout the shoe and waterproof materials on the toecap. The new shoes will be available January 12, 2017 at The PUMA Lab, PUMA.com, Nice Kicks and Finish Line. Check out the shoes and The Weeknd below!