The brand that invented the original blue jean in 1873 and then created the first-ever blue jean for women back in 1934, is ready to release its Fall 2015 lineup. With the brand’s commitment to continuous innovation and quality, Levi’s created a perfectly tailored and trendy new collection that keeps up with the lifestyles of Asian modern women. The latest addition to Levis’ denim collection is inspired by the idea that “behind every great woman is a great pair of jeans.” Levi’s launched the new collection July 31, 2015 at the Valkyrie Nightclub.

With the launching of the Fall 2015  brand campaign, Levi’s enlisted Grammy award winning singer/songwriter, Alicia Keys to lend her vocals and style to the brand for the debut of the new women’s denim collection. The Levi’s brand will not only showcase Keys’ unique personal style and individuality, but will also feature her powerful voice with “28,000 Days,” an exclusive song as the theme soundtrack for the campaign.

The new Levi’s® Jeans Collection will be available in Levi’s stores, Levis.com and in select wholesale partners beginning August 2015. Head on over to Levis.com and get yourself a pair today!

source: INQUIRER.net