The female fashion brand, Roxy, celebrated its 25th year anniversary in big style. On Saturday July 25th, Fistral Bay, Newquay welcomed 200 women to take part in Roxy’s global tour #RUNSUPYOGA. To mark 25 years of being one of the most inspiring women’s fashion and performance brands, Roxy launched the #RUNSUPYOGA challenge in Barcelona in May 2015. The challenge consists of an entire day of fun athletic activities consisting of yoga, paddle board racing, and surfing.

Roxy clothing celebration

Photo credit: @nickpumphreyphoto

Since #RUNSUPYOGA’s inception, women in Hawaii, Germany, France, Netherlands and Belgium have joined in the celebrations, with more events planned for Australia and California later in the year. The UK #RUNSUPYOGA event united hundreds of women from all over the country, bringing them to Newquay, the surf capital of the UK, all in the name of sport fashion and surf culture.

Roxy clothing celebration (2)

Photo credit: @nickpumphreyphoto

Edward Martin, Marketing Manager for Roxy UK said of the event, “Roxy has grown up, from the brand these women knew as teenagers, into a feminine, functional and completely unique way of celebrating boardsports and fitness culture. With a strong backing from the Roxy athletes and ambassadors, #RUNSUPYOGA was a brilliant celebration of women, the outdoors and the last 25 years.”

Keep up the great work ROXY!

source: Transworld Business