Athletic wear company, PUMA, has just increased sales thanks to two individuals. While PUMA has recently signed top celebrity endorsements, no PUMA endorsers are bigger in fame and popularity than reality TV show star Kylie Jenner and top-selling recording artist Rihanna. PUMA has just experience a 7.3 percent increase in sales in quarter one with reported sales of $973 million USD. CEO Bjørn Gulden said of the reports, “We are especially happy to see that our sell through to consumers is improving…this is especially strong in our women’s business, where the launches of new products and new marketing concepts have started to show excellent results.” While PUMA didn’t specifically thank the two aforementioned stars….we all know what it is. Keep slaying PUMA!