Fat Joe is a long time sneakerhead and fashion connoisseur. Now he is taking his hobbies into business by launching his own retail boutique called, UP NYC. Little is known about the store as Fat Joe didn’t reveal too much information aside from the official address and a few pics outside the store. The grand opening is November 5, 2016 at 3806 Broadway New York, NY 10032. View the official site here and Fat Joe’s announcements below.
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