Popular radio personality, Charlamagne Tha God, recently published a new book called, “Black Privilege: Opportunity Comes to Those Who Create It”. The new book has reached great success and has become a New York Times Bestseller. Charlamagne Tha God recently visited ‘The Joe Budden Podcast’ to promote his new book ‘Black Privilege’.

During the podcast Charlamagne talked a variety of issues and then talked about the enthusiasm for his new book and how people should be enthusiastic about buying books like they buy Yeezys and Jordans. Charlamagne said he would like people to line up for books like they do for Yeezys and Jordans. Watch Charlamagne Tha God specifically say “I love people line up for books the way they line up for Yeezys and Jordans” in the clip below!

Will you be buying Charlamagne’s new book or a pair of Yeezys or Jordans?