Under Armour ASAP RockyIn an expected move, A$AP Rocky and Under Armour are now officially partners in a new “multifaceted” venture. With the new partnership, both Rocky and Under Armour will not only develop new products, but also build philanthropic community programs in Los Angeles, New York City, and Balitmore. ‘Flacko’ said of the new deal:

“I wanted more than a collaboration partner. The only way to achieve this is with someone who is like-minded. The Under Armour team, and especially CEO and Founder Kevin Plank, has a shared vision, enthusiasm, and desire to do the same. I grew up in Harlem, and had limited resources to channel my inner-creativity, so I spent too much time on the streets when I should have been more productive. I now have the ability to create a better situation for today’s kids so they can go from school to a safe place to create without boundaries. Under Armour was the company that was most excited about my idea to turn sportswear products on their head while bettering kids’ lives.”

Will A$AP Rocky give Under Armour the boost it needs? New details surrounding the A$AP Rocky and Under Armour deal to come.